Human resources of Latvia, as is true with any country, are defined by its population. The total population of Latvia is approximately 1 986 000 people. Out of them, the working age population, that is people from 15 to 64 years old, is roughly 64% - 1 271 040 people. Approximately 14% are children under the age of 15 - 278 040 people. The rest of them, 22%, are the retired or pensioners - 436 920.

The unemployment rate in Latvia is approximately 9.5% (2016). This means that out of 1 271 040 people 90.5% are working - 1 150 291 people. These are the same people who could be considered consumers with the biggest purchasing potential. 120 749 people (those 9.5% unemployed) are potential workforce or labour force. Those under 15 years old are potential workforce (considering the future), but unlikely consumers. In Latvia, government pensions are not big, which is why those retired are mildly potential customers and an unlikely labour force.

https://www.baltic-legal.com/market-entry-latvia-human-resources-eng.htm